Cold Brew Coffee Market Expands Rapidly, Driven by Demand for Low-Acid, Convenient Options

Cold brew coffee, made by steeping ground coffee in cold water for 12-24 hours, has become a staple in the coffee industry as consumers seek milder, more refreshing alternatives to traditional hot brew or espresso. Unlike hot-brewed coffee, cold brew has 67% less acidity, making it gentler on the stomach and appealing to those with digestive sensitivities. The rise of ready-to-drink (RTD) cold brew products—sold in cans, bottles, and cartons—has further boosted market growth, with convenience stores and supermarkets expanding their offerings. Major brands like Coca-Cola (via its Costa Coffee line) and PepsiCo (Starbucks Ready-to-Drink) have invested heavily in RTD cold brew, while craft coffee roasters are launching premium, small-batch versions. The market is also seeing innovation, such as flavored cold brews (e.g., vanilla, chocolate, and fruit infusions) and functional variants with added protein or adaptogens. Analysts note that younger consumers, in particular, are driving demand, as they prioritize both taste and convenience in their coffee choices.